0 items in basket. Total: £0.00 Consumer Kids How big business is grooming our children for profit
Ed Mayo and Agnes Nairn
The first book to expose just how our kids are targeted as consumers and why it matters for us all.
This book will shock you.Consumer Kids shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities.
It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers and why, above all, too much marketing makes you unhappy.
This hard-hitting exposé is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in.
Sales points
Groundbreaking publication full of original research from influential, highly praised authors (Ed Mayo nominated a ‘Young Global Leader’ by the World Economics Forum and named one of 100 most influential social innovators by the Guardian),Strong media potential, combines perennial interest in the state of our children with growing concerns about corporate power and absolute belief in the rightness of the market economy ,The backlash against unchecked commercialism is well under way. It’s time we included our children,Offers practical advice and plenty of anecdotes showing how to tackle the issues.
Praise for Consumer Kids
"Anyone concerned with children should read this book. It is fascinating and disturbing at the same time."
Chris Kelly, Chair of NSPCC
Chris Kelly, Chair of NSPCC
Constable
Paperback
B format, 400 pp
Published 29th Jan 2009
ISBN: 9781845298807
Markets: World
RRP £8.99
Paperback
B format, 400 pp
Published 29th Jan 2009
ISBN: 9781845298807
Markets: World
RRP £8.99
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Reviews
"A vitally important book... Every MP should read it, every minister, every family."
Michael Morpurgo
"A vitally important book … Every MP should read it, every minister, every family."
Michael Morpurgo
Michael Morpurgo
"Most parents would be shocked by the scale and sophistication of today’s marketing to children. This is a landmark book, full of ideas and solutions for reclaiming childhood for children."
Oliver James, author of They F**k You Up and Affluenza
Oliver James, author of They F**k You Up and Affluenza
"Anyone concerned with children should read this book. It is fascinating and disturbing at the same time."
Chris Kelly, Chair of NSPCC
Chris Kelly, Chair of NSPCC
"An important book"
Tribune
Tribune
Readers' comments
Dave Osbourne