Constable & Robinson Publishing

Consumer Kids

How big business is grooming our children for profit

Ed Mayo and Agnes Nairn

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B format, 400 pp
Published 29th Jan 2009
ISBN: 9781845298807
Markets: World

The first book to expose just how our kids are targeted as consumers and why it matters for us all.
This book will shock you.

Consumer Kids shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities.

It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers and why, above all, too much marketing makes you unhappy.

This hard-hitting exposé is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in.